Facebook Pages and Facebook for Business
Catapulting your business on turbo speed
Which is best for your business, a group or a facebook fan page ?
Let’s review the differences,
A Group is best for:
- Small groups to communicate where people can share common interests and express opinions
- Members to gather for a common cause, issue or activity
- Members to organize, express objectives, and discuss issues,
- Members to post photos and share related content
- Administrator approval for members to join
- Status to be kept private and by invitation only
- Messages to appear directly in your member’s inbox
- Simplicity as you don’t have to worry about customizing a layout
- Facebook members ONLY ** meaning the group cannot be indexed by search engines.
A Facebook fan page is best for:
- Larger interaction with prospects, clients, and facebook fans
- An unlimited amount of fans* there is no limit of 5000 people
- Branding your business or company on a larger scale
- Allowing non facebook members viewing capability of your company or business
- Allowing facebook applications on the page
- Showing stats on how many people visit your page
- Showing the demographic data of the people who visit your page
- Utilizing the demographic information to create micro-targeted ads
As you know celebrities, movies and brands create a facebook fan page to reach the largest amount of people possible. A tailor designed marketing strategy will generate facebook business allowing you to increase sales, exposure and profits.
Your success is dependant on choosing an advertising campaign designed to create a memorable brand and loyal customers. Creatively designed facebook layouts will propel your business to the next income bracket.
Creating a facebook fan page will afford you and your business the luxury to grow exponentially without any limitations. When you create a facebook fanpage you are leveraging your business into the winner’s circle while creating a MASSIVE loyal following.
Define your business’ success
True business success is when clients are psychologically conditioned to think of YOUR business name in lieu of the product or service.
Let’s use “Xerox” as an example, many people including my previous boss use Xerox interchangeably with copy, and they say “can you Xerox these docs for me”?, Let’s also use Q-tips as another example, how many of you think of buying Q-tips as opposed to cotton swabs?
Are you wanting your business name to reach this level of recognition and branding? If so your success is ONLY achieved when clear goals are defined and incorporated.
How do you make a facebook fan page?
Complete your information page: In this section you will be allowed a clickable web address where prospects and clients can learn about the business, mission, service and products.
You can also strategically include links to different pages on your website, your newsletter signup form, your contact or whatever you wish.
Make a landing page: Your business success is greatly increased by sending people to a landing page with a captivating message as opposed to a standard wall as many businesses currently do.
Give a descriptive synopsis of your business while guiding people to click the “become a fan” button. Your business growth and triumph is contingent upon having a quality landing page for direct marketing.
Post frequently: Just as with any social media Facebook is about consistent content and interaction, studies show that posting daily or even multiple times throughout the day increases client loyalty and brand recognition.
Your posts can include links to your blog, product announcements, news items, specials etc. Whenever someone becomes a fan and clicks the “like” link, or shares your post, it spreads for ALL of their friends to see. This is what “viral marketing” is all about.
Announce your Facebook presence: In order to get fans, you have to let people know that you are on Facebook. Include an icon or link in your newsletter, website, blog, and your email signature.
Flog it and blog it: This is where you grab the bull by the horns, do an email blast driving subscribers to your fan page. Arouse interest by announcing a special that they will receive when they join your facebook fan page.
Send prudent updates to your fans: Make sure to NOT bombard your fans but do intelligently update fans about your goods, services and last minute deals.
These tips are only a tiny part of what you can accomplish with Facebook for your business. Over 20 million people connect with Facebook Fan Pages daily, let’s get your share of fans today.
Choose a professional to help you with a detailed and strategic advertising campaign including facebook promotion, and watch your income skyrocket.
As the second most popular site according to Alexa there is NO doubt that Facebook is a definite SEO boost.
For an in depth analysis of your business needs and dedicated professionalism contact us NOW.
Decide today to catapult your business and earnings into the next stratosphere.
